A domain name is the www.yourname.com that
is that address to your website and becomes the anchor for your email
address. A number of considerations go into picking a domain
name. We'll attempt to explain some of them here.
Suffix The ending of your domain name now has
more choices than ever before. The most popular remains .com
but .net has gained great acceptance in the last two years. Another
popular one is .org. Many people have the mistaken notion that
.org can only be used for nonprofit organizations. That is not
the case as there are no restrictions on its use, but that is the best
use of that suffix. There are others such as .us, .biz, .info,
.tv, .bz, .cc, and more but those are still relative unknowns (although
could be useful in a search optimization plan). If possible,
shoot for a .com for your business and consider buying both .com and
.net if they are available.
controversy over long vs short domain names has gone on for a
very long time now. Because your domain name can affect
where you rank on search engines you can't automatically say
that a short one (like an acronym) is best. If your business
name is "Concord Construction Services" it doesn't follow that
ccs.com (if it were available) is the best domain name for your
business because of the search engine aspect of having a domain
name with keywords in it (which we'll cover elsewhere on this
site). You may be better off with concordconstruction.com
and even concordconstructionservices.com is not out of the question. In
fact, all three of the names mentioned (even the short one) might
be worth having—as each one has value for differing reasons.
the example above all three of the names mentioned (even the short
one) might be worth having—as each one has value for differing
reasons. The costs to secure additional
names is relatively minor and when pointed to the same website the
additional hosting fees are minimal. However, a short domain
name can be great for email. The more descriptive names can be
great for search engines and will often be the names plugged in by
a visitor who knows your business name but isn't sure of the web address.
So don't limit yourself to having to have one "perfect" name—as
there may be no such thing!
Name Costs & Management
names are not something you buy and own outright. You
"register" a domain name to use for a specified period of time. At
the end of the time period you have the first rights to registering
it for a longer period of time or you can let it lapse. Businesses
which register domain names are called registrars and there
are a number of them offering prices from under $10 to as high
as $35 for a one year registration. Contrary to popular
belief, there is a difference among registrars and it's important
to pick a solid registrar. Failure to do so has thrown
websites offline for nearly a week (we've seen it happen) due
to registrars with bad zone files (technical hosting stuff).
We suggest only one registrar and that is Network Solutions.
For the small amount of extra money you're going to pay
it's worth the peace of mind of having the original internet
registrar handling your name with care.
generally manages a domain name completely for over 85% of our
secure the name, make sure it's renewed, provide the technical
details to connect it to our server and make sure everything works
smoothly. We don't tack on any fees to what the registrar
charges for the name and we pay it and later bill you for reimbursement. This
is just another example of Bizhand.Com working to ensure our customers
can focus on their business and allow one firm to service all their